LinkedIn can be considered to be the powerhouse social network for B2B start-ups to build their business network when used effectively. ![]() While, LinkedIn is the best platform for B2B content marketing. The B2C customer base is large number of small customers, while B2B customer base is small number of large customers. ![]() Introduction There are some basic differences between how organizations market to consumers and how they market to other businesses since marketing B2B is different from B2C. It also gives us the ways and means of managing online practices and identification of various factors influencing the audience. Here is a necessity to personalize the Content marketing strategy for each organization depending on the nature and commercial transactions followed by their business.The study was directed to find out the usage of Linkedn by the start-ups as a social network. There are convinced indications of successful social media marketing strategies across the world from the available literature. ![]() One of the vital platform is Linkedin in the current scenario which is used by numerous companies to promote their business and services which comprises early stage startups to very large organizations. The businesses are transforming with the constantly changing technology and the customers preferences and specifications irrespective of B2B or B2C transactions.
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